<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Bringing Business to Business</title>
	<atom:link href="http://blattel.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blattel.wordpress.com</link>
	<description></description>
	<lastBuildDate>Wed, 11 Jan 2012 21:01:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='blattel.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/41a0dae4742bf5945cb9bd5632260166?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Bringing Business to Business</title>
		<link>http://blattel.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://blattel.wordpress.com/osd.xml" title="Bringing Business to Business" />
	<atom:link rel='hub' href='http://blattel.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Timeline  = Time for Social Media Audit, Plan</title>
		<link>http://blattel.wordpress.com/2011/12/16/timeline-time-for-social-media-audit-plan/</link>
		<comments>http://blattel.wordpress.com/2011/12/16/timeline-time-for-social-media-audit-plan/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 23:16:49 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr crisis]]></category>
		<category><![CDATA[social media audit]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Timeline]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=511</guid>
		<description><![CDATA[Auditing what you and your company are revealing is critical to protecting privacy and minimizing potential PR issues.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=511&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/12/16/timeline-time-for-social-media-audit-plan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
		<item>
		<title>It’s Tough to Beat a PR Message Delivered by Cannonball</title>
		<link>http://blattel.wordpress.com/2011/12/16/its-tough-to-beat-a-pr-message-delivered-by-cannonball/</link>
		<comments>http://blattel.wordpress.com/2011/12/16/its-tough-to-beat-a-pr-message-delivered-by-cannonball/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 18:34:56 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[cannonball]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[Discovery Channel]]></category>
		<category><![CDATA[MythBusters]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=500</guid>
		<description><![CDATA[It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of 2011. I’ll just give you one recent and personal chart-topper. The Discovery Channel show, “MythBusters,” while filming at a Bay Area sheriff’s department bomb range, accidentally launched a cannonball into a home and a minivan. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=500&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/12/16/its-tough-to-beat-a-pr-message-delivered-by-cannonball/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>

		<media:content url="http://blattel.files.wordpress.com/2011/12/mythbusters.jpg?w=150" medium="image">
			<media:title type="html">mythbusters</media:title>
		</media:content>
	</item>
		<item>
		<title>Locking Down Key Online Real Estate</title>
		<link>http://blattel.wordpress.com/2011/10/06/locking-down-key-online-real-estate/</link>
		<comments>http://blattel.wordpress.com/2011/10/06/locking-down-key-online-real-estate/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 22:08:08 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[url]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=493</guid>
		<description><![CDATA[Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will flock to www.MLB.com. However, many may now know that the website was once the property of law firm Morgan Lewis &#38; Bockius. While this particular situation was apparently resolved without any payout, it highlights the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=493&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/10/06/locking-down-key-online-real-estate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
		<item>
		<title>Lessons from Netflix’s Summer of Discontent</title>
		<link>http://blattel.wordpress.com/2011/09/23/lessons-from-netflix%e2%80%99s-summer-of-discontent/</link>
		<comments>http://blattel.wordpress.com/2011/09/23/lessons-from-netflix%e2%80%99s-summer-of-discontent/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:38:48 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[Qwiskster]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=490</guid>
		<description><![CDATA[It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=490&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/09/23/lessons-from-netflix%e2%80%99s-summer-of-discontent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
		<item>
		<title>Looks Matter!</title>
		<link>http://blattel.wordpress.com/2011/08/31/looks-matter/</link>
		<comments>http://blattel.wordpress.com/2011/08/31/looks-matter/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 17:18:40 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Client Alerts]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[layout]]></category>
		<category><![CDATA[newsletter]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=486</guid>
		<description><![CDATA[The reality is that looks matter.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=486&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/08/31/looks-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
		<item>
		<title>Avoid “Situations” by Taking an Active Role in Brand Management</title>
		<link>http://blattel.wordpress.com/2011/08/22/avoid-%e2%80%9csituations%e2%80%9d-by-taking-an-active-role-in-brand-management/</link>
		<comments>http://blattel.wordpress.com/2011/08/22/avoid-%e2%80%9csituations%e2%80%9d-by-taking-an-active-role-in-brand-management/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 19:18:18 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Abercrombie & Fitch]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[brand Management]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[Jersey Shore]]></category>
		<category><![CDATA[Mike Sorrentino]]></category>
		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=478</guid>
		<description><![CDATA[While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=478&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/08/22/avoid-%e2%80%9csituations%e2%80%9d-by-taking-an-active-role-in-brand-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>

		<media:content url="http://blattel.files.wordpress.com/2011/08/brand.png" medium="image">
			<media:title type="html">brand</media:title>
		</media:content>
	</item>
		<item>
		<title>Go Ahead Switch to Decaf, There’s Better Ways to Refill Your Energy Tank</title>
		<link>http://blattel.wordpress.com/2011/07/26/go-ahead-switch-to-decaf-there%e2%80%99s-better-ways-to-refill-your-energy-tank/</link>
		<comments>http://blattel.wordpress.com/2011/07/26/go-ahead-switch-to-decaf-there%e2%80%99s-better-ways-to-refill-your-energy-tank/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 19:46:14 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[e-mails]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[inbox]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=472</guid>
		<description><![CDATA[Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put on legal marketers. Wearing many different hats and being able to effectively manage numerous channels of information and projects is – even to the very best at doing it – an extremely difficult and energy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=472&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/07/26/go-ahead-switch-to-decaf-there%e2%80%99s-better-ways-to-refill-your-energy-tank/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
		<item>
		<title>Lack of Ethics Leads to Black Eye for PR Industry</title>
		<link>http://blattel.wordpress.com/2011/05/12/lack-of-ethics-leads-to-black-eye-for-pr-industry/</link>
		<comments>http://blattel.wordpress.com/2011/05/12/lack-of-ethics-leads-to-black-eye-for-pr-industry/#comments</comments>
		<pubDate>Thu, 12 May 2011 19:15:32 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[USA Today]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=438</guid>
		<description><![CDATA[As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry.  Not only do we owe this to the PR trade but to our clients and journalists, who are bound by their own respective industry ethics.  The key word here is ethics, a concept central to effectively [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=438&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/05/12/lack-of-ethics-leads-to-black-eye-for-pr-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
		<item>
		<title>What’s a Brand Worth? $153 Billion, Apparently.</title>
		<link>http://blattel.wordpress.com/2011/05/11/what%e2%80%99s-a-brand-worth-153-billion-apparently/</link>
		<comments>http://blattel.wordpress.com/2011/05/11/what%e2%80%99s-a-brand-worth-153-billion-apparently/#comments</comments>
		<pubDate>Wed, 11 May 2011 23:06:23 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cross-marketing]]></category>
		<category><![CDATA[Millward Brown]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[top 100 brands]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=418</guid>
		<description><![CDATA[Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are important, but very hard to determine. The folks over at Millward Brown took a stab at this question and produced what they consider to be the top 100 brands and the monetary value for each. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=418&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/05/11/what%e2%80%99s-a-brand-worth-153-billion-apparently/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>

		<media:content url="http://blattel.files.wordpress.com/2011/05/imagescaq3xaan.jpg?w=150" medium="image">
			<media:title type="html">Marketplace</media:title>
		</media:content>

		<media:content url="http://blattel.files.wordpress.com/2011/05/2011_brandz_top100_chart-sflb.jpg?w=150" medium="image">
			<media:title type="html">Top 100 Most Valuable Global Brands 2011</media:title>
		</media:content>
	</item>
		<item>
		<title>Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon</title>
		<link>http://blattel.wordpress.com/2011/04/27/protect-your-brand-%e2%80%93-use-caution-when-jumping-on-the-royal-wedding-media-bandwagon/</link>
		<comments>http://blattel.wordpress.com/2011/04/27/protect-your-brand-%e2%80%93-use-caution-when-jumping-on-the-royal-wedding-media-bandwagon/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 22:33:37 +0000</pubDate>
		<dc:creator>blattel</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Arbor Day]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[law firms]]></category>
		<category><![CDATA[Media Campaign]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[media whiteout]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Royal Wedding]]></category>

		<guid isPermaLink="false">http://blattel.wordpress.com/?p=404</guid>
		<description><![CDATA[Remember, the point of conducting a public relations campaign is to reinforce your brand.  For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website?  Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blattel.wordpress.com&amp;blog=12096338&amp;post=404&amp;subd=blattel&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blattel.wordpress.com/2011/04/27/protect-your-brand-%e2%80%93-use-caution-when-jumping-on-the-royal-wedding-media-bandwagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/60efbeb98f7c215a62d22a579e47783c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">blattel</media:title>
		</media:content>
	</item>
	</channel>
</rss>
